DFA Design for Asia Awards 2021 Opening for Global Submissions from 15 March
Recognising
Global Design Projects that Contribute
to the Betterment of Asian societies
Special entry rates before end of April
HONG KONG SAR - Media OutReach - 10 March
2021 - As the global pandemic reshapes
every aspect of our lives, the design community must generate human-centred
solutions to help people from all walks of life adapt to the new normal using
the power of design thinking. The DFA
Design for Asia Awards was established in 2003 to recognise the design
excellence of projects in the region which contribute to the betterment of the
design industry, as well as the society. Launched by Hong Kong Design Centre with Create
Hong Kong of the Government of the Hong Kong Special Administrative Region as
the lead sponsor, the 2021 awards edition will cover four major design
disciplines: Apparel & Accessory Design, Communication Design,
Environmental Design and Product & Industrial Design, and open for global online
submission starting from 15 March 2021.
Grand Awards winning projects
in 2020
Prof. Eric Yim, Chairman of Hong Kong Design Centre
said, "As we move beyond merely adapting to living with the pandemic in 2021, the
ensuing global situation has greatly accelerated the trends of digitalisation
as well as innovation across all industries. There is nothing more delightful
than witnessing the design community utilise their expertise, initiate dialogues
with the different stakeholders, and share their creative ideas. Through the
DFA Design for Asia Awards, we are eager to recognise formidable design projects
which help steer humanity under the storm, especially those created in and for
the Asia region."
The DFA Design for Asia Awards welcome online
submissions of all projects that promulgate Asian values and perspectives around
the globe. In addition to being organised around 4 design disciplines, the
number of categories has expanded from 23 to 24 this year. Participants can
also save 50% on the entry fee by making their submissions on or before 30
April 2021 (Hong Kong Time).
DFA Design for Asia
Awards 2021 - Entry Details
Date:
15
March - 18 June 2021
Entry
fee:
HK$2,000
per entry
Promotion:
50% off on entry fee on or before
30 April 2021 (Hong Kong Time)
Seeking
Award Entries from 4 design disciplines and 24 categories:
(1) Apparel & Accessory Design
Fashion Apparel
Functional
Apparel
Intimate Wear
Jewellery & Fashion
Accessories*
Footwear
* "Jewellery" was
added to the existing category "Fashion Accessories"
(2) Communication Design
Identity &
Branding
Digital Media
Packaging
Publication
Poster
Typography
Marketing
Campaign
(3) Environmental Design
Home &
Residential Spaces
Hospitality
& Leisure Spaces
Culture &
Public Spaces
Retail &
Showroom Spaces
Workspaces
Institutional
Spaces^
Event,
Exhibition & Stage Design
^newly added category in 2021, for design
project submissions such as but
not limited to hospitals, clinics, healthcare centres and educational,
religious or funeral related venues, etc.
(4) Product & Industrial Design
Household
Appliance
Homeware
Professional
& Commercial Product
Information
& Communications
Technology Product
Leisure &
Entertainment Product
Award types
Category Award
Gold,
Silver, Bronze & Merit, conferred to one or more entries from open
submission.
Grand Awards
Category
Award - Gold Award winners and other nominated design projects will be
considered for the Grand Awards. Design projects with the most extraordinary
contributions will be conferred one of these awards: Grand Awards, Grand Award
for Culture, Grand Award for Sustainability, Grand Award for Technology, and
Grand Award with Special Mention.
Entry requirements
Design
projects launched in one or more Asian markets* between 1 January 2019 and 31
May 2021 are eligible for submission by the design owner or client, or the
brand owner, designer or design consultancy.
*Asian markets include:
Afghanistan / Bangladesh /
Bhutan / Brunei Darussalam / Cambodia / Hong Kong / India
/ Indonesia / Islamic Republic of Iran / Japan / Kazakhstan / Korea /
Kyrgyzstan / Lao People's Dem. Republic / Macau / Mainland China / Malaysia /
Maldives / Mongolia / Myanmar / Nepal / North Korea / Pakistan / Philippines /
Singapore / Sri Lanka / Taiwan / Tajikistan / Thailand
/ Timor-Leste / Turkmenistan / Uzbekistan / Vietnam
Judging
criteria
A judging panel composed of world-renowned
design industry experts and professionals will assess each entry and consider the
below factors (as applicable):
(1) Creativity and Human Centric Innovation
(2) Usability
(3) Aesthetic
(4) Sustainability
(5) Impact in Asia
(6) Commercial and Societal Success
Winners' Entitlements & Coverage**:
Trophy & Certificate (Merit Award winners will receive certificate only)
Awards Publication:
Each winner will receive a complimentary publication introducing all the
winning projects and the project teams behind them. The publication will be disseminated
to different global industry leaders to enhance the winners' exposure
Exhibition:
All winning projects will be showcased at an annual exhibition, and
selectively in DFA Awards' roving exhibitions around Asia
Awards presentation and other events:
Winners will be invited to attend the DFA Awards Presentation Ceremony
and Business of Design Week (BODW) opening ceremony in December 2021 to gain
inspirations and network with designers and business leaders around the world.
Selected winners will also be invited for sharing at global and regional talks,
forums or other events to increase their global exposure
Awards Endorsement Mark:
Winners will receive authorisation to use the globally recognised
Endorsement Mark for self-promotion
** A mandatory publication and promotion fee applies to all winners
More information on and photos of 2020 Awards winners:
The issuer is solely responsible for the content of this announcement.
About DFA Design for Asia Awards (www.dfaa.dfaawards.com)
Since 2003, the DFA Design for
Asia Awards honours design excellence and acknowledges user-centric design
projects that embrace unique Asian perspectives to enhance and improve the
quality of life for people in the region. Organised by the Hong Kong Design
Centre and as one of the five programmes of DFA Awards, the DFA Design for Asia
Awards has been a platform for design talents and corporates to showcase their
design projects internationally. In 2020, The Awards received open entries from
20 economies and conferred a total of 197 awards including 12 Grand Awards, 8
Grand Award with Special Mention and 177 category awards.
Hong Kong Design Centre
(HKDC) is a non-governmental organisation, and was founded in 2001 as a
strategic partner of the HKSAR Government in establishing Hong Kong as an
international centre of design excellence in Asia. Our public mission is to
promote wider and strategic use of design and design thinking to create
business value and improve societal well-being, with the aim of advancing Hong
Kong as an international design centre in Asia.
Create Hong Kong (CreateHK) is a
dedicated agency set up by the Government
of the Hong Kong Special Administrative Region in June 2009. It is under the Communications and Creative Industries
Branch of the Commerce and Economic Development Bureau and dedicated to
spearheading the development of creative industries in Hong Kong. Its strategic
foci are nurturing talent and facilitating start-ups, exploring markets, and
promoting Hong Kong as Asia's creative capital and fostering a creative
atmosphere in the community. CreateHK sponsors HKDC to
organise the DFA Design for Asia Awards and other projects to promote Hong Kong
design.
Disclaimer: The
Government of the Hong Kong Special Administrative Region provides funding
support to the project only, and does not otherwise take part in the project.
Any opinions, findings, conclusions or recommendations expressed in these
materials/events (or by members of the project team) are those of the project
organizers only and do not reflect the views of the Government of the Hong Kong
Special Administrative Region, the Communications and Creative Industries
Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the
CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting
Committee.